Beach Body: These Brands Are Setting New Standards for Body Positivity

Beach Body? It's very simple: If you have a body — go to the beach.

In recent years, there has been a noticeable change in how society views the female body — and we welcome the rise of joyful self-love.
Instead of hiding stretch marks or cellulite, brands and media are celebrating these features loudly and proudly.

Instagram sites like “Eff Your Beauty Standards” have decisively shaped the #BoPo movement with inspiring content: They show a diverse selection of bodies — including people with disabilities, plus-size bodies, people of color, LGBT bodies and bodies with scars from illnesses.

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These brands are at the forefront of the body positivity movement:

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1. Sport England: “This Girl Can”
After a study showed that British women exercise less often because they were ashamed of their bodies, Sport England launched a nationwide campaign.
Every fourth woman stated: “I hate the way I look when I'm working out. ”
The campaign featured women of all ages, body shapes, and sizes — with slogans such as:
“Sweat like a pig, feel like a fox” or
“I wobble, therefore I am” — humorous and courageous.
With success: 1.6 million women began to actively train as a result of the campaign.

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2. Dove: campaign for real beauty
Dove was a pioneer in breaking down narrow ideals of beauty.
The “Real Beauty” campaign started in 2005 after it became known that only 2% of women worldwide would describe themselves as beautiful and 9 out of 10 women (between 15 and 64 years) wanted to change something about their appearance.
The TV commercial at the time showed eight “real” women in white underwear — different in age, figure and skin color.
A revolutionary moment in the history of advertising that still has an impact today.

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3. Monki: Honest swimwear campaign
Hardly any other product area is as frequently advertised with retouched, slim models as swimwear.
Not so with Monki — an H&M Group brand.
In March this year, Monki released a honest swimwear campaign, which shows women from a realistic perspective: unretouched, natural, self-confident.
No excessive poses, no high heels on the beach — instead the courage to be authentic: every mole, every stretch mark, every skin fold was left visible.

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4. Nike: Plus size collection
Diversity is celebrated in many media today — but in the fitness industry in particular, Plus size body Still underrepresented.
Nike did that with its Plus-Size Women's Collection actively changing.
Because: “One size fits all” does not apply to everyone.
The collection ranges up to size 3XL, from sporty-functional to fashionably expressive — with classic colors as well as eye-catching prints.
Even the sports bras are now available in sizes up to 38E available. A real step in the right direction.

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5th Holmes Place
Our focus is not on a specific ideal of beauty, but on the goal of healthy, strong and well to feel in your own body — in of any shape and size.

That's why we offer a wide range of training courses that are fun and easy to integrate into everyday life — no matter where you are on your way.
Whether it's swimming, yoga, dancing, weight training, running, or boxing, the key is doing what really makes you happy.
Not for the scale. Not for the others. But for yourself.

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Be part of the movement now. Join Holmes Place.

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